Marketing Strategy For Entering New Zealand Market Marketing Essay

Marketing Strategy For Entering New Zealand Market Marketing Essay Auckland is the largest city in New Zealand. It has approximately 401,500 people live within the city boundary and 1.25 million in the greater Auckland area. This represents about one third of the population of the whole country. Auckland City (informally Central Auckland) is the city and local authority covering the Auckland isthmus and most of the islands of the Hauraki Gulf, in the North Island of New Zealand. It lies in the Auckland Region, and the Auckland Regional Council is also based in Auckland City. In 2009, it was rated the 4th best place to live in the world, in human resources consultancy Mercers annual survey.  Thus, Auckland is a potential market. In order to market Auckland, we are going to launch out Malaysia local foods, satay. Satay is a type of foods that are grilled or barbecued over a wood or charcoal fire, then served with various spicy seasonings. Satay is cheap and easily prepared if you are experienced worker. We are launching traditional satay which has six types of satay meat. Six types of satay meats that we launched out are mutton, beef, rabbit, deer, chicken, and fish. We will produce our own secret recipe that cannot be found in others place. It is use to attract the local market of Auckland. Our objective is to lets the foreigner experience new flavour and new sensation of Malaysia local food. In making consideration of the health issues, our satay is modified to be less oil, less calories and less fat. We will set up our own outlet that has traditional design of Malaysia style. Customers can feel the Malaysian culture when they come to our outlet. Waiter and waitress in our outlet are required to wear the custom of Malaysian style. The speciality of our outlet is customers are able to see the satay producing process. Besides that, online purchase service also available. Customers can either purchase satay directly from our outlet or indirectly by online booking. These make them more convenience. Delivery services are also provided and free of charge if it is within specific area. Price Price is one of the important issues in marketing mix that determine whether a product can be success or not. Price that we offer is following ethical issue. We are using penetration strategy to attract the customers. Difference types of satay meats are charge at difference prices. Customers can get special discount when they reach certain level of consumption. Low price but high quality of foods is provided. There is no price discrimination to end customer which is an illegal actions. Promotion Promotion efforts that we offered to local people of Auckland are include flyers, newspaper, free sample, cash vouchers, delivery services and weekly discount. If we can promote our products and outlet well, customers will automatically come to us. Flyers and newspaper are more economic ways to promote certain product. Due to we are relatively new in Auckland, we have to heavily promote our products and outlets to reach the sales. Free sample for testing are only available in the first three months of opening. As a conclusion, we are target to tourists and local people in Auckland. In short term, we wish to add on new types of satay such as satay celup and satay lok-lok. We will expand to other city in New Zealand when the market is mature and able to expand. Macro environment analysis PESTEL analysis Introduction PESTEL analysis is an external analysis of the macro-environment in which a business operates. The main objective is to understand the affect of those reasons on business or trade policy because external factors of a country are different within each others. Therefore, we should choose a suitable location to operate the business by viewing the analysis to ensure that the business has potential to enter the country. The country that we had chosen to analyse is in New Zealand which is Auckland. Our analysis is based on three main factors which are political and legal factor, economy factor and finally social and culture factor. Political and legal factor To run a business at other country, one of the important factors which affect trade policy is their legal rules, regulations and their government. Each of the worlds national government regulates trade and commerce with other countries and controls the access of outside enterprises to national resources. The operations and activities of the global enterprise, including the global marketers ability to address market opportunities and threats are affected by every countrys unique legal and regulatory system. The risk is lesser if the government is stable. This is because legal rules and regulations would not be change in short period. In Auckland, the risk of operating new business is high. This is because after every three year, the new government of New Zealand will apply new rules and regulations which benefit for an organization. So, although a business can going into the market in this year, but it does not meant that it can permanently set up at Auckland due to the new rules and regulations. Therefore, before our satay business is going in the market of Auckland, we need to analysis and do estimation on the rules and regulations of Auckland. This is to ensure our business can live longer at Auckland and can survive in Auckland market. Beside the risk of operate business, the labour force is very expensive in New Zealand. Labour force in New Zealand is highly appreciated, thus the labour are given high salary. The labour force in Auckland is also same situation with New Zealand. Due to the high labour force, we planned to assign some of the workers from Malaysia to operate the business in Auckland. This can save our operating expenses. However, we still need to hire local workers because of the local people more understanding the rules and regulations of their own country. Thus, if there are changes in rules and regulations in New Zealand, we can do some adjustment pander to the changes. To operate new business, every organization needs a vast amount of money. The lending rate in New Zealand is high, company has to paid more interest. This situation could be good for the government but it might reduce the profit of a company. The capital of our satay business needs to be high to prevent lending money from government of New Zealand. Exporting a business to New Zealand is already high cost activity, if our business still needs to bare the high lending interest, it will be very hard to earn profits. This is because the profits had been used to pay the high lending interest. Thus, our business needs to have a large amount of capital to export the business to Auckland. Business freedom in New Zealand is 99. 9 % and trade freedom is 84.6 %. It meant that New Zealand has better environment to do business and trading. Due to the freedom of government of New Zealand, our satay business can be exported to Auckland. There is less restriction on doing business in Auckland. The government allows the business to create their own market. Any business that the businessmen want to do, they can apply for the license. The license will always be approved by the government. Therefore, we can easily bring our satay business into Auckland. Economy Factor Inflation rate is less in New Zealand. If inflation rate is low, every commodity and service such as labour, rice, sugar and others products will available at low price where as the organization can produce more. Therefore, we can buy the local products with a low price and fully utilized the resources to increase the productivity. By the lower price of resources, we can launch our business successfully because we need not to worry about the high operating expenses. We can spend our money in other activities that need more investment such as advertising. In New Zealand, people prefer to spend more to help carry on the circulation of money all over the country by buy capital goods, luxuries products and necessary products. This meant that they support their local products. They like to buy their own country product to help the economic growth. In this situation, we decide to buy mutton and beef from New Zealand. We will let our consumers know that our satay is made by the mutton and beef come from their own country. Since they are supporting local products, they will tend to support our satay that produced by local mutton and beef. Moreover, the unemployment rate in New Zealand is low. The citizen will have their own work. Therefore, they have purchasing power that allowed them to buy the products they like. The consumers will consume from the shop because they have money to consume products that they prefer. Our satay is not very expensive compare to local food. If the consumers found that our satay is much better than their expectation, the will consume more. Once the food is cheaper and delicious than other, the consumers can be attracted easily. Social and Culture factor Every country has different culture to each other. New Zealand has majority of Christians religion. According to the 2006 census, Christianity is the predominant religion in New Zealand, which have 55.6% of the population, another 34.7% had no religion and around 4% affiliated with other religions. The Christians have no much restriction about the food that take. Not like Muslims, they have more restriction on food. Therefore, the Christians can choose the food they prefer to have. Besides, the consumption and imports of foods and beverage and electronic gadgets will increase during festival like Christmas in New Zealand. This is because the Christians are concern on their special festival. They prefer cook some special foods and invite their relatives and friends to have a gathering. Thus, our satay maybe can be a choice for them to serve their relatives and friends. Moreover, New Zealand is concern in education sector. 99% of populations are literate in New Zealand. Education sector contributed 6.2% to New Zealand GDP. New Zealand is famous on education sector. Many foreign students are study English and mostly foreigner study in university at New Zealand. One of the famous universities in New Zealand is University Of Auckland. The floating population in Auckland is high due to the famous university. This is an opportunity for our business to launch in Auckland. The population is high and we can target on the students. Students always dare to try new things and they always search for new things to try. Thus, we can attract the students by promoting our satay to them. Furthermore, life expectancy rate is more and mortality rate is low in New Zealand. This is because their lifestyle is free and less stress, they do not like to stay in stressful life. They prefer leisurely lifestyle. After work, they would not think about the work again. They will clear their mind and enjoy their rest time. Thus, they like to do some leisure activities such as go for a walk in the park. One of the famous parks in Auckland is Albert Park. The Auckland citizen will visit to the park during their leisure time. Therefore, we can target on this group of people. They maybe will like to have their meal after they tired and feel hungry because our satay shop is near the park. By giving some flyers to the people, they will acknowledge that there have a stall just set up and they maybe will try it. Conclusion As a conclusion, our business should do enough survey and analysis before going into the New Zealand market to ensure that our business can successfully launch at Auckland. Moreover, the analysis will help us to prevent loss because it does not make sense if we export a business that does not have potential market in the country. In such situation, we will not bring the business into the country. Thus, we will not jump into the loss stage in business because of launching a failure business in a not suitable country. Besides, we can also reduce the risk of operating new business in foreign country if we practise macro environment analysis. This is because we have enough knowledge about the environment factors of the country and we have to judge whether the country has potential for us to export the business. Furthermore, our satay business is discovering a new market in Auckland because there were few store that selling satay. Satay is considered as a new product because satay is a type of traditional food from Malaysia. If the local people have noticed that our satay is met their expectation on food, they will eat at our store. Global Market Segmentation Introduction Market segmentation is an effort to identify and categorize a group of customers and countries according to common characteristics such as gender, income and education level. Global Market Segmentation is defined as the process that identifies specific segments of potential customers with homogeneous attributes who exhibit similar responses to a marketing mix. There are five types of Global Marketing Segmentation which are demographic, psychographic, behavioural characteristics, benefit sought and ethnic. Our satay shop is using the demographic segmentation and psychographic segmentation. Demographic segmentation Demographic segmentation is based on characteristics such as income, population size, age distribution, gender, education, and occupation. We have chosen the income to segment the market. We have segmented the market by using income. There are three level of income segmentation which is high income level, middle income level and low income level. High income level is referred to the people that have income NZ$ 5000 and above each month. Middle income level is referred to the people that have income NZ$ 3500 to NZ$ 5000 each month. While income below NZ$ 3500 is considered as low income level. These situations are because of the living costs in New Zealand is very high. The activities that involve labour force will charge at a high price. The rental of house is also very high in New Zealand. Psychographic segmentation Psychographic segmentation is grouping people by their attitudes, values and lifestyles. By analyze the attitudes, values and lifestyles of the people, we can segment them into different groups. There are several groups of people that stay in Auckland which are students and citizen of Auckland. Students have a high floating population because New Zealand is famous and concern on its education sector. Therefore, there are many local and foreign students that study in Auckland. Citizen is the local people that born and live in Auckland. Different groups of people have different attitudes, values and lifestyle. We are segmenting them based on two aspects which are values and lifestyle. From values aspects, the students are daring to try new things. Thus, promoting is encouraged to the students. They can easily be attracted and dare to try for the things. Meanwhile the citizen is more traditional because they had been affected by the culture. They need to be given more information to motivate them to try the new things. Moreover, from lifestyle aspects, the students are tried to save their living costs. Therefore, they will seldom having meals at the shops. They will cook at home to save the money. Our satay is selling at a low price that afford by the students. Besides, the citizen of Auckland also preferred leisurely lifestyle. From our analysis, we found that the citizen of Auckland do not think about the work after the ended of working hours. So, they can have meals at our shop to reduce their annoyance for what to cook for the day. Conclusion There are different values for students and citizen of Auckland but both of them have similar lifestyle. Therefore, different promotion strategies have to use to attract these groups of people. By segmenting the market into smaller groups, we can determine what we can do to attract the consumers and gain the market share. Targeting Introduction Targeting is defined as the process of evaluating the segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. Such targeting is reflected to the reality that a company should identify consumers to reach most effectively, efficiently, and profitably. We are target on middle income level people and mainly target in students. Middle Income Level People We are targeting on middle income people because middle income people will always find for the foods that are delicious but not looking at the price to judge whether the food is good or not. High income people always look for the food that is expensive. They will perceive price as the quality of the food. Thus, we are not aiming for high income people. Middle income people are our target. Middle income people will seldom perceive the price as the quality of the foods. Therefore, they will be attracted if the food is delicious and met their expectation. However, the price of satay is not very high compare to other local food in Auckland. Therefore, for the people that having a low income also can taste our satay. Students Students have a high floating population in Auckland because of the famous of education sector in New Zealand. Students are our target is because the values of students. The mind set of students are more open, they dare to try. Thus, if the promotion can attract their attention, they will find out whether the food is good or not. They can accept new taste more easily. Besides, to save the living costs in Auckland, many students have tried to cook by their own. However, sometimes they have no time for cook. Thus, our satay shop can help them solve the problems. The price of satay is not very expensive and they can have their meals in our shop. It is a low spending and also brings convenience to them. Conclusion By concentrate on target market, we can understand better what the market wants and needs. We can try to fulfil the needs and wants of the consumers to bring more satisfaction to them for maintaining our long term relationship that may affect our profits in long term. Justification of new business venture Why our company choose satay as our new venture to enter Auckland, New Zealand? There are few reasons that prove there are opportunities on our product. Everything starts with the customer. We pride ourselves in knowing whats going on in the minds of our consumers. We spend vast amounts of time each year researching the markets where we operate and our customers changing tastes and lifestyle habits. We know what our customers want now. Fusion of Asian recipes In restaurants and at home, New Zealanders are enthusiastic about the fusion of traditional Asian recipes with fresh New Zealand produce. Authentic ingredients for Asian cooking are available in most supermarkets and specialty food stores. This means that New Zealanders can accept well and quite interests on Asian cooking style. So, satay also can be accepted by New Zealanders, since satay is also one of the most popular foods toward Asian and it has a very high potential market value in food industry. It can be seen when the tourist having their vocation in Malaysia, they like to try local foods such as nasi lemak and laksa. No or less competitions Since satay is Malaysias local foods, it is only little or few competition for us. in New Zealand, thus our company biggest advantage is we are the pioneer in producing satay in New Zealand. So, our company will not face any competitor in same sector. Besides that, New Zealand is a very good place for growing things. At present, much of what we grow is on the basis of potential export receipts (cows, pines). So, our company will not facing any shortages in raw resources such as beef. Since New Zealanders like to eat beef, so our company will firstly decide to produce beef satay by fresh beef to introduce to domestic citizens. Low start-up cost Another reason that make we choose Auckland to start new venture is our company has advantage such as low start-up cost and low producing cost .Since satay is a quite simple food to produce, the material handling cost are low. It does not require investing in research and development. It just requires some labour skills and fixed machine. We have to paid fixed amount of salaries to employ the experience workers and buying the machine. Besides that, New Zealand is famous with the production of cow and sheep. From the date that we recovery ,we found out that the number of sheep and cow in New Zealand are more than nine times if compared with the population in New Zealand. We can easily get raw material from local supplier. It saves a lot of cost. We also no need to worry about shortage of raw material. Lifestyle Malaysian is looking for fast foods to counter caused by their busy lifestyles. The lifestyles of New Zealanders are slightly difference with Malaysian. They are very busy and serious during work. So, as a result they do not bring work into home. They know how to enjoy their life. Our company is decide to make satay as a part of fast food which can satisfied those who are always in busy lifestyle since it is easy to consume. However, nowadays, consumers are also looking for foods to counter poor health caused by busy lifestyles, insufficient exercise and fast food. As a consequence, people all over the world are recognizing that diet is important to their health. So our company will introduce low fat satay which can let consumer eat in a healthier way but still can taste a delicious satay. Our satay is low calories, low fat and less oil. Besides that, consumers want to know that their food is safe, and proof of claims is becoming a key requirement, especially in the health benefit ar ea. Certification and tracking of food production for safety reasons is increasing. There is a growing desire for safe food. Our company products are all have been clinically tested and proven that satay is safe to eat. As a conclusion, the above reasons make our company interested to start new venture in Auckland. It is really an interested facts that encourage we to do so. Product strategy Satay The product that we plan to launch out in Auckland, New Zealand is satay. Satay can be found throughout every state in Malaysia either in restaurant or beside street. Popular kinds of satay are usually pork satay, beef satay, and chicken satay. Difference cultures may have difference types of satay. For an example, Indonesias satay is different with Singapores satay. A variation of meat satay is the satay lok-lok from Penang and satay celup from Malacca. Raw meat pieces, tofu pieces, century eggs, quail eggs, fish cake pieces, offal or vegetable pieces are skewered on bamboo sticks. These are cooked by being dipped in boiling water or stock. The satay is eaten with a blackish sweet sauce with or without chili sauce. If the satay is eaten with satay sauce, it is called satay lok-lok. If the satay is cooked with boiling satay peanut sauce, it is called satay celup. This is available either from street vendors or at certain restaurants. We are selling traditional satay in Auckland. We do not selling satay lok-lok or satay celup. When the market share are increase and become more stable, we will try to add on other types of satay. There are total six types of satay meat that we will launch out in Auckland. The six types of meat satay are chicken, mutton, beef, deer, fish, and rabbit. As you can see, we do not sell pork satay. This is because one of our target markets is tourists. The tourists may be including other religion such as Muslim. In order to attract this type of tourists, we do not launch out pork satay. Different types of satay will be selling at different price. The satay that we sell is in the form of string. Before the satay are grilled or barbecued over a wood or charcoal fire, it must first marinate by turmeric and other seasoning. Turmeric will be used to marinate satay, which gives the dish its characteristic yellow colours. After marinated, satay is stringed to the midrib of the coconut leaf. After that, satay will be grilled or barbecued over a wood or charcoal. We are using traditional ways to grill the satay. The charcoal fire can make satay tasty. Lastly, satay is served with various spicy seasonings. We will serve our satay with a spicy peanut sauce dip, or peanut gravy, slivers of onions and cucumbers, bread and ketupat (rice cakes). Our sauce includes ground chilli, onion, tomato, shrimp, oil, and nuts inside. We also will make our secret recipe sauce to attract difference taste of customers. Customers can choose either they want spicy sauce or sweet sauce. Beef and mutton that our restaurant will use is all origin from New Zealand. This is because European prefers to eat beef and mutton that origin from their own country. Besides that they also more trusted to those which are come from their country since it has been approve by their Hygienic Agency that the meat is totally safe to be eat and free of harmful virus. Thus, European are also culture that support to their country so if our restaurant use material that origin from their own country it will encourage them to purchase more in our restaurant and also will ensure them come back over and over again. People nowadays are more concern about their health. They no longer prefer oily foods. If we did not customization our satay to meet local demand, then it will bring failure for us. Due to this, our satay is modifying to become less oil and less salts. We are also following the ethical issue. We will definitely provide clean and healthy satay. We will ensure that the supplier will provide us healthy meats and are ethically. Besides that, all of our workers are need to wearing gloves to ensure the cleanliness. Experienced cook and worker are employ in our outlet to make sure the flavour of satay will perform well. Herbal tea Our restaurant also provides traditional Chinese herbal tea such as chrysanthemum tea, Chinese watermelon tea, barley, siraitia prosvenorii (luo han guo) and herbal jelly . We provide Chinese herbal tea is because herbal tea can bring many health benefits for humans body. The health benefits of herbal tea are capable of keeping balance, control over cholesterol, clearing heat, neutralizing toxins, and protecting the liver. Since our satay are grilled or barbecued over a wood or charcoal fire, herbal tea can help our consumer clearing heat and neutralizing toxins after eating the satay. Teh tarik and others Furthermore, because our food is a traditional food in Malaysia, we also have provide traditional drinks in Malaysia such as teh tarik . Teh tarik is a common and favourite drink for Malaysians. Teh tarik is very easy to prepare because the ingredients are black tea and condensed milk. However, we also will provide sky juice and soft drinks for our consumers. This is because not all the consumers can accept the taste of Chinese herbal tea and local teh tarik. We need to provide some drinks which acceptable by the consumers. Distribution Channel We will distribute our satay by two ways, either by own outlet or online mode. Outlet We will open our first satay shop in Auckland. We will set up our own and specific outlet in New Zealand. We are using Malaysian styles of design. When customers walk in to our outlet, they will feel and experience the Malaysian style. Waiter and waitress are required to wear Malaysia customs. Therefore, when customers are visiting to our outlet, they can really impressed by our culture. One speciality of our outlet is customers can see the process of producing satay. Our restaurants seat can be found in personal seat, couple seats, four person seats, six person seats, and ten person seats. Customers can choose either to dine in or take away. Besides the residents, it also consists of the most potential customer for our shop. There are many students that study in this city no matter local students or foreign students. Students like to hanging around after school with their friends whether they go to shopping mall or having their meal together. Usually they prefer special meal that th ey seldom or never taste before. They will also take consideration into the price issue. Our satay is suitable food for them. Satay is a kind of food that origin from Malaysia. So, it is quite special and unique in Auckland. For sure students will like it since them always curious and excited to something that is relatively new for them and them willing to pay for a try. Besides that, Auckland is the retail and commercial centre of New Zealand. Workers that have monthly salary will have a higher purchasing power which also means that they also are our shop important potential customer. A higher purchasing power will encourage them to purchase more in our shop. Workers also like to find some place to relax after they finish their work in office. Our shop provides them a place to enjoy their delicious meal, have a good conservation with their friends, and a place to enjoy the culture of others. Another important potential customer is tourism. Auckland is the gateway to New Zealand for tourism and immigration. Every year there are more than 6digits of tourism that tour to Auckland and this provide our shop a chance to earn money from them. Our shop provides a perfect environment for tourism to rest and full their empty stomach. Our shop will have a good view of seaside in front of our shop which will present a comfortable environment for our customer while they enjoying their meal especially for tourism who purposely come to Auckland because of the beauty of landscape of Auckland. Drive-thru service We will open a drive-thru window to lets customers enjoy more convenience services. Due to the busy lifestyle, consumers are more prefer the fast services. They try to find out ways that bring convenience for them. Citizen of Auckland prefers drive their own vehicle to travel. As we know that, 95% of Auckland citizen are travelling by their own vehicles. Therefore, the parking lots maybe is insufficient for the number of vehicles. Thus, we should have drive-thru service to provide convenience for consumers who cannot find the parking lots. Besides that, drive-thru service also convenience for office workers. This is because during lunch time hour, they are prefer meal which is fast and easy to consume. For them, drive thru service will become their first choice service because they can get their meal at the time and straight away can drive their vehicle leave the restaurant. Furthermore, for consumer who ordering food from our officer website, they also can get their food from drive thru service in order to save their time for searching to the parking lot. Sometimes there are not enough seats for consumers during peak season such as Christmas and New Year celebration. For consumers who want to eat our satay but do not have patient to waiting for our restaurant seats, they may just purchase satay by using our drive thru service and enjoy satay at their home with their friends and family. Online mode For online mode, customers can visit to our restaurants officer website to make their orders. Menu will be display in our officer website. Picture of meals and drinks will be display in the menu so that customer can easily know what foods are available. These make them easy to make order too. Quality and time can be selected inside the order blanket. Besides that, customers can also select type of meat that they want for their satay. Type of sauces will be serving based on the customers want and needs. Customers can also order drinks previously at our officer website if they not willing to waste time

Developmental Stages Essay -- essays research papers

What is their developmental level? Piaget During Kindergarten, the child is in Piaget’s preoperational stage. This stage last from ages 2-7 years. Throughout this stage, the child is not able to see things from anyone else’s perspective but their own. The child has a lack of conservation and is unable to understand that if a substance is rearranged it is still the same amount. Irreversibility is also present and the child does not understand that certain processes can be undone. The child has the inability to reason about transformations and focuses primarily on static situations. The child strongly believes in single classification and does not understand that one entity can hold two or more positions. The child has transductive reasoning and combines unrelated facts together to obtain their own belief. Kolhberg During Kindergarten, the child is in Kolhberg’s preconvetional morality which is based from his three levels and six stages of moral reasoning. In level one of this theory, there are two stages the child will enter. This stage is seen in pre-school age children through high school. For the duration of stage one, the child will formulate decisions that are best for their well-being. They will try to avoid punishment at all cost and maintain a strong sense of obedience. The child will do this with no regards for the feelings of others. The child will obey rules given chiefly by powerful authority figures (i.e. parents, teachers, babysitters, family, etc.). During t...

How Concentration affects the rate of reaction :: GCSE Chemistry Coursework Investigation

How Concentration affects the rate of reaction I am investigating the rates of reaction and how the different variables can affect it. I know that the temperature, a catalyst, concentration, the surface area, light and pressure of a gas can affect the rate of reaction. In this particular experiment I am going to investigate on how the concentration of one of the reactants affects the rate of reaction. To show that the concentration does affect the rate of reaction I am going to carry out the reaction of sodium thiosulphate and hydrochloric acid. The reactant I am going to change in concentration for each experiment/reading is sodium thiosulphate. Word Equation Sodium + Hydrochloric Sodium + Sulphur + water + Sulphur Thiosulphate acid Chloride dioxide Chemical Equation ================= Na2S2O3(aq) + 2HCl(aq) -> 2NaCl(aq) + S(s) + H2O(l) + SO2(g) Equipment ========= Sodium Thiosulphate (NaSO) of different concentrations and volumes 5cm Hydrochloric acid (HCl) Water of different volumes Paper marked with a cross 2 Measuring cylinders Conical Flask Stopclock I will set the equipment up as shown in the diagram below Method I am going to measure out the right amount (50cmÂÂ ³) and concentrations of the sodium thiosulphate and hydrochloric acid. I will vary the concentration of the sodium thiosulphate but will still keep the volume of the acid the same. I will keep the volume (5cmÂÂ ³) and concentration (2.0 moi/dmÂÂ ³) of the hydrochloric acid the same. The table below shows the amount of water I will add to the sodium thiosulphate to vary the concentration in each experiment. --------------------------------------------------------------------------------- Experiment Volume of 0.15 mol/dm (cm) Volume of water Concentration sodium Number sodium thiosulphate (cm (Cm) thiosulphate solution (mol/dm) 1 50 0 0.15 2 40 10 0.

The Sociological Imagination – Obesity in United States

Obesity has become a large and dark reality in United States. For someone who does not have sociological imagination being overweight is the result of bad personal choices or genetic predisposition. Being overweight might have been the result of past individual struggles that were caused by wrong individual decision-making or behavior. For those who get the interplay of the heart of sociological imagination this is a complex social issue that is the result of patterns of modern economic and social life. Obesity’s effect in society can be seeing in the number of life-long and potentially life-threatening diseases and conditions, like high blood pressure, heart disease, and diabetes. People who get sociological imagination would most likely blame how the increase in these diseases put pressure on the health care system in the United States; thus, causing the taxation of already overcrowded hospitals and overworked health care professionals. They might also think that the impact on obesity is linked to diseases that contribute to early death and create an economic burden. A sociological imagination might blame these to the public policies that contribute to the problem are restaurant industries that serve inexpensive and easy-access foods with high calories and low nutrition. A demographer is someone who statistically studies the human population. According to Dr. Crosnoe, in order to compare different populations, we need national or international data. As a demographer, I want to find out the rate of obesity in each state, what ethnicity and race has the highest obesity rate, and the lifespan in United States. I would survey the human population in the United Sates to find the characteristics of the population in obesity. According to CDC report, non-Hispanic black is at 36. 8% and Hispanics is at 30. 7%. Thus, a demographer might hypothesizes that family influence is the causes of obesity. Too often Americans eat out; consume large meals and high-fat foods, and put taste and convenience ahead of nutrition. I can use this survey to rank racial groups in the United States. I can look at the trend of lifestyle behaviors such as what a person eats and his or her level of physical activity. Obesity continues to be a major health problem in the United States, leading to high rates of mortality. A historical sociologist is someone who studies trends across time using historical data. As a historical sociologist I want to know the factors that causes obesity, change in lifestyle. As a historical sociologist might hypothesizes that technology changes affect the obesity rate to go up since the 80s. I can look at how technology has made our lives easier and at the same time, made people lazy. For example, today, more people drive long distances to work instead of walking, live in neighborhoods without sidewalks, tend to eat out or get take out instead of cooking, or have vending machines with high-calorie, high-fat snacks at their workplace. Health-care providers must pay closer attention to obesity, and importantly, do their part to prevent obesity by focusing on children and adolescents who are only slightly or moderately overweight.

Including all Learners in the Classroom Enviroment

The issue of the inclusion of kids with particular educational demands ( SEN ) into mainstream schools, enterprises and authorities policies has become non merely a modern-day political inquiry about the best manner to run the instruction system ( MacBeath, 2006 ) , but is for some, besides a argument on societal justness ( Conner and Ferri, 2007 ) . Rachael Hurst, undertaking manager of Disability Awareness in Action, feels that existent equality in the instruction system will merely be achieved when every kid with a disablement or particular educational demand has the right to all mainstream schooling ( Inham, 2000 ) . Similarly, Oliver ( 1996 ) argues that in being denied entree to the same course of study and enterprises as everyone else, the educational chances of kids with SEN will stay limited. The definition of SEN is slightly defined In the Particular Educational Needs Code of Practice ( DfES, 2001a ) . It states on the one manus, that ‘there are no difficult and fast classs of particular educational demand ‘ , that ‘every kid is alone ‘ and that ‘there is a broad spectrum of particular educational demands that are often inter-related ‘ ( DfES, 2001a, Section 52 ) . Farrel ( 2003 ) high spots these as of import points when seeking to supply for any kid with an extra demand, or so any kid in your attention. On the other manus, it besides states that ‘there are specific demands that normally relate to peculiar types of damage ‘ , and that ‘individual students may hold demands which span two or more countries ‘ , however, the ‘needs and demands can usefully be organised into countries ‘ ( DfES, 2001a, Section 53 ) . These include communicating, knowledge, behavior, and sensory. It should be noted, nevert heless, that it is frequently the instance that all kids, irrespective of the SEN statement, could endure in one or more of these countries, and it is good pattern to cognize how to cover with these countries for the benefit of all kids. ( King-sears, 2008 ) . Contemporary authorities policy has tried to take answerability and show earnestness to this topic through statute law ( Warnock, 1978, Act on Children with Special Educational Needs, 1981, 2001. Education Reform Act, 1988 and the Education Bill, 1992 ) . The SEN codification of pattern, amongst other enterprises, was introduced to seek and guarantee that any kid, irrespective of demand, could hold their instruction provided for in a mainstream school ( DfES, 2001a ) , and should hold the intervention of any student in regard to entree and accomplishment ( DfEE, 1999, DfES, 2001a, B, 2003, 2004, 2006, DoH, 2001 ) . Possible future authorities policy besides shows a demand to go on bring forthing effectual programs to let all kids, irrespective of demand, to go to mainstream schools and achieve to the best of their abilities, with a â€Å" reappraisal of SEN proviso † perchance required ( Alexander, 2009, DCSF, 2009 ) . Both Mitchell ( 2005 ) and MacBeath ( 2006 ) are critical of whether it is really of all time possible to be to the full inclusive, and suggest that there are some barriers, to make with society and medical issues, that merely can non be removed. Burr ( 2003 ) suggests that these sole barriers are founded in the societal phenomena of our civilization, and it is this that develops into societal contexts, curtailing entree to minorities. This is otherwise known as social-constructionism. Burr goes on to propose that, in the instance of extra and complex demands, we have a societal context into which we place kids ‘s conditions and behavior, and it is this that decides what a kid is or is non capable of, in â€Å" our † mainstream society, this is otherwise known as internal kernels ( Fromm, 2001 ) . It is, hence of import to dispute this behavior as it is merely of all time a direct response to the state of affairs in which we find ourselves. We need to take kids ‘s behavior on a individual footing, and non let ourselves to take down their behavior to a word that will depict them, whatever their behavior ( Abrams et al, 2005, Young, 2008, Bearne, 1996 ) . Hardey ( 1998 ) and Makin ( 1995 ) extend this point by inquiring: who decides what an extra or complex demand is? The thought of whether a kid is functional or non is context-dependent. Practitioners can frequently fall victim to learning kids with â€Å" authoritative teaching method † for a â€Å" common † category. However, any kid who is unable to larn â€Å" usually † in those conditions is seen as handicapped, in good pattern or through societal context, this may ne'er be the instance. It is, so, argued that disablement is a map of the environment in which kids are constrained to larn, otherwise known as â€Å" the societal theoretical account of disablement † . It is up to the instructor to interrupt down the barriers that constrain kids ‘s engagement, if we can non ever interrupt them for the act of larning itself ( Ainscow, 1999, Rose et Al, 1993, Sebba et Al, 1994 ) . It is non merely sociological factors which need to be addressed, there are besides the psychological theories of labelling, life opportunities ( Meighau & A ; Harber, 2007 Norwich & A ; Kelly, 2004 ) and the lowering of educational outlooks ( Hayes, 2004 ) . â€Å" Students tend to execute every bit good, or every bit severely as their instructors or society expects them to. † ( Meighau & A ; Harber, 2007 p.367 ) This can be communicated to them often in unwilled or unconscious ways, otherwise known as â€Å" self fulfilling prognostication † which will damage a kid ‘s self-concept. This calls for instructors to be cognizant when utilizing SEN statement labels, or so, any aberrant behavior by a kid, as a opinion to their acquisition or environmental demands. Practitioners can utilize their opinions and scrutinies of a individual being labelled as a usher, but should ever acquire to cognize their scholars and pull their ain decisions about their demands ( Bearne, 1996, Meighau & A ; Harber, 2007, Cheminais, 2007 ) . Hayes ( 2004 ) , Ainscow ( 1999 ) and Cheminais ( 2007 ) all topographic point importance on non utilizing the extra or complex demands of kids as an alibi to take down educational outlooks. Hayes suggests that self-pride is to be found through educational accomplishment, it is of import to detect that they mean a kid ‘s ain â€Å" personal accomplishment † and, possibly, will non ever be National Curriculum attainments. The suggestion is the thought of â€Å" value added † being introduced ( Hayes, 2004, Alexander, 2009 ) . Hayes suggests this is merely possible through seeking to restrict barriers to larning ( as medically accomplishable ) , by interrupting down every bit many possible barriers to engagement, otherwise known as holding equal worth for scholars ( Rogers, 1983 ) . There besides needs to be a â€Å" positive and unconditioned respect † for all scholars ( Hayes, 2004, p134, Griddens, 1998 ) . Ecclestone ( 2003 ) and Bearne ( 1996 ) suggest that instructors need to hold the outlook to do it unacceptable to utilize barriers to engagement as an alibi for a kid to be unable to take part in an activity, change it so that they can make it ( Nind et Al, 2005 ) ! The direction of these barriers to engagement can be aided by three theoretical patterns. One, being the basic construct of cognizing your scholars ‘ ( Norwich & A ; Kelly, 2004, Nind et Al, 2005 ) distinction of the course of study to accommodate everyone ( King-sears, 2008, Bearne, 1999, McNamara & A ; Moreton, 1997 ) and, two, effectual summative and formative appraisal, informing future pattern. King-sears ( 2008 ) really states that â€Å" a assortment of adaptable teaching methods are effectual for pupils with and without disablements † ( 2008, p55 ) . Research has shown that the general instruction course of study, with aid from distinction, can guarantee that all scholars be educated successfully ( Cole, 2005 ) . Rose and Meyer ( 2000a, B ) propose the enterprise of â€Å" cosmopolitan design acquisition † . These are techniques based on three classs, foremost, how the acquisition is represented to the kids ( for illustration ocular or haptic methods ) , secondly, the surrender to the fact that kids engage in larning activities in varied ways, and thirdly, the simple fact that kids may wish to show their acquisition in different ways ( spoken, drawn or written ) . If this ideal can be used in concurrence with Nind et Al ‘s ( 2005 ) strategy of planning, learning and measuring extra educational demands, with related teaching methods to cover the declared demands, so this will, non merely interrupt down the barriers to engagement for kids of SEN, but will besides help all scholars ( Solity and Bull, 1987 ) . These two patterns will assist in the preparation of future learning through both types of appraisal. Norwich & A ; Kelly ( 2004 ) give testimony to the instance of self-assessment non being entirely for mainstream students, all kids have critical sentiments on how they see their acquisition taking topographic point, and this information should ever inform your hereafter pattern and teaching method ( Bearne. 1999 ) . The SEN codification of pattern ( 2001a ) suggests the usage of Individual Education Plans ( IEPs ) when covering with extra and complex demands. These are be aftering paperss, which besides inform learning and lend to monitoring, entering and describing a student ‘s advancement and attainment. They, like the other patterns suggested earlier, recommend the puting out of attacks such as distinction of instruction, and reacting to the larning demands of students with SEN. The DfES ( 2001b ) continues this and suggests that IEPs are a tool for planning, learning and reexamining intercessions for students with extra or complex demands. This can sometimes be through the usage of other educational professionals, when the barriers to larning are excessively great. The program should put out the content, methods and frequence of cognition, and the apprehension and accomplishments to be taught through carefully selected activities. However, as stated throughout this assignment and advoc ated by readings ( Bearne, 1999, Ainscow, 1999 ) IEPs every bit good as statements are utile to any practician as a usher and construction, it should ne'er be that these are extra or different to proviso provided by a thoughtful instructor presenting a differentiated course of study to all their scholars ( Nind et Al, 2005 ) . It comes down to the point of single scholars, whether it be a statemented kid or a highly-gifted one, they are helpful in the sense that they can demo medically when a kid may be unable to take part in some acquisition through the assistance of partnership and SENCOs ( Farrel, 2003 ) . While it is of import to hold a full apprehension of the deductions of pattern in general footings, it is of class vital to hold practical schemes that can be implemented in the schoolroom context. Throughout this faculty, through arrangement and private reading, I have come to hold on many practical schemes including instructional ( King-sears, 2008 ) , patterning and motivating ( Cass et al, 2003 ) , co-operative acquisition, staging, ( Westwood, 1997 ) peer-mediated tutoring ( Greenwood et al, 2001 ) , collaborative strategic reading ( Kings-sear, 2008 ) , content country acquisition ( Vaughn et al 2001 ) , larning Centres ( King-sear 2008 ) , a caring teaching method ( Corbett, 1992 ) , preciseness instruction ( Kessissoglou et al 1995 ) , circle clip ( Curry 1997 ) , behaviour contracts ( Westwood, 1997 ) , cross-curricular or connective teaching method ( Ainscow, 1999 ) , partnership instruction ( MacBeath, 2006 ) , single LO ‘s, stars and a wish, success standards, WILF/ WOLF, self appraisal ( Ofsted, 2002, Westwood, 1997 ) , centripetal narratives ( Peirce, 2010 ) , person-centred planning ( Kincaid, 2006 ) , cue cards, in writing facilitation, speaking mats ( Taylor, 2007 ) , and larning outside the schoolroom ( Dowling, 2005, DfES, 2006 ) . Some personal illustrations of schemes successfully brought into pattern in my experience include the usage of distinction of scholars through group LO ‘s and WOLF/WILF ‘s ( Appendix 1 ) . On 2nd twelvemonth arrangement I had a motor impaired kid who struggled to take part with his equals in written undertakings. To battle this I altered my pattern, and changed the tools the kid was utilizing, by increasing the paper size and giving him a pencil clasp to guarantee there was no barrier to engagement. I besides went to a school to bring forth a literacy twenty-four hours on behalf of the university, and was put in charge of a group with an autistic kid. I spoke with her SENCO and we worked together to enable her to take part in the activities. We adjusted the teaching method to be more directly-instructive, guaranting her name was specifically used in any direction, and ensured she was confident in her play function, explicating the manner the twenty-four hours was planned out to her, and it was agreed that the twenty-four hours was a immense success for her, the SENCO, her equals and myself. Merely as of import, though, is cognizing when there is such a barrier to larning that you, as a mainstream practician, are unable to cover with a kid ‘s demand in a mainstream scene. This was the instance with a kid who was EAL but besides suffered from a cleft lip and roof of the mouth and found, at that clip, verbal communicating excessively hard, and would hold some critical lessons to help her development through another professional, viz. a address healer, that was better for that kid at that clip. In decision to this faculty I have learnt that while statute law can be critically reflected upon to such an extent that it is seen as nil more than dashing rhetoric ( MacBeath, 2006 ) , it is finally up to the attention, expertness and the thrust of instructors to seek and accomplish these demands as best they can. Pull offing diverse and complex demands is something that can be done in mainstream schools if you allocate yourself clip and energy to desiring to make it, and besides by acquiring to cognize all your students ‘ demands. It is necessary that practicians understand that barriers to larning can non ever be broken due to medical grounds, this is critical, merely as it is critical that practicians know they do hold the power to interrupt down the barriers to participation through good working, brooding pattern, good partnerships and, eventually, cognizing their scholars! This concluding point can non be stressed plenty.

Globalisation to Glocalistation

As a matter of fact, this means that people across the world can interchange merchandises and info more swiftly ND simply. This process is called globalization, where the worldwide coming together of countries and nation. (Screamers, K. 2009) For instance, companies such as Apple and Blackberry which produces smart phones in the united States. Their products are in ballot competition with each other, but both companies pay the same salary' and production cost. They have the same customers; uses the same suppliers and sell their products at similar prices. In short, the same condition applies to both companies.Due to technical, cultural and economic developments that come about through libations; other companies which manufacture products in a different country can now offer their products in the United States too. That is why; a company like Samsung in Korea can sell their products in the United States at a lower price because they were produced for less. The local companies like App le and Blackberry have to react and withstand the competition, and so, the world growth is stronger and there is an active exchange of goods between countries, more affordable products are available for more people.However, not only products and economical merchandises take place but also he services, knowledge, cultural groups and even languages. All these essentials are thoroughly connected and impact each another but when there's light, there's shadow because of globalization and the immense interchange of merchandises, public in the surroundings frequently suffers. When a corporation decide to transfer their productions into an economically disadvantage country, those in industrialized countries loses their jobs. On the contrary, job prospects opens up to many locals in the economically disadvantage countries.A vast number of people in these developing Mounties work for very low salaries as compared to those who work in developed countries. As a result, they go on being poor and do not have adequate social and health insurance attention. A further disadvantage in globalization is ecological problem such as immaculate variation. The usage of airplanes, vessels and lorries to transport merchandises over worldwide borders is continually increasing. These cause more carbon dioxide released into the atmosphere which consequently, is the key cause to global warming.Even international environmental standards are ignored. This is a further cause factor in worldwide international competition which should be kept as low as possible to remain attractive to companies. There are therefore many sides to globalization which affect almost all aspect of life and the variation of optimistic or undesirable effects will carry on to propagate further. What is imperative is to realism that globalization is neither morally correct nor immorally incorrect, it just hinge on how the society contract with all the new opportunities in the future. Hefted, G. 1980). Globalization has b een occurring for quite some time, mostly via the internet and media through an increasing media globalization and it has recreated what is known as globalization. From some critics, globalization is a nightmare, where a single global culture swifts the world, crumbling the ethnicities, values and beliefs in the pathway. Imagine a world where major organizations and international corporations manipulate powers alleged from only by the nation. People wearing the same apparels, drinking the same beverages, and hearing to the same songs.Globalization is a reality; it is an observable fact in which ethnicities, governments and economies from all rounds the globe appears to incorporate towards one universal structure. Global trade and travel, the media and Internet accessibility continue to make our world smaller. Major communications and oil corporations yield more than various nations' gross domestic product (GAP) and influence the controls of government politics. Yet, the world is sti ll in an immense variety of tradition society, beliefs and values; all the essentials that make up a local ethnicity.Clash of ethnicities has very much defined our past stories, from imperialism and colonialism to clash of lifestyles and religions where the differences in values met superscription and conflict can follow. The same continues as influential mufti-national corporations move into local areas while local areas reach out to various economic, Information and technology benefits. This is where globalization comes in, it is an uncertain problem of globalization. Globalization is made up of the words â€Å"globalization† and â€Å"localization†.Globalization had stabilized the rising world arena with localized everyday life, protecting our cultural heritage. (Screamers, K. 2006) According to the business world, where corporations ecological the global product to meet the market. The concept of globalization in business originated in Japan during the 1 9805, with an idea of acclimatizing a universal merchandise to fit into a local market. By the millennium year (2000), the word has become a thrilling word in the developed industries, with giant corporations seeking for ways to globalize everything from hamburgers to websites.Corporations from all over the world have to think of the finest way to convince local consumers to buy their international potential products, and not just introduce as it is but adapt it to meet its consumers' taste and needs. (Screamers, K. , & Tasking, M. 000) McDonald's is a classic example, individual of its restaurant, in more than 150 nations offers McDonald's labeling by the authentic menus vary to meet the preferences of local's sense of taste and nutritional requirements. McDonald's restaurants in Malaysia, offers mostly poultry dishes except pork since many Muslims do not eat pork due to their religion belief.Similarly, by walking into a Thai McDonald's and you can see a Ronald McDonald figuring with a †Å"Seesawed Kara† gesture with the idea to let the locals feel like it is home. Many global television network adapt their agenda to fit into the efferent market as well. For instance, American Idol, Britain's Got Talent, The X-Factor, America's Next Top Model and MET boost broadcasting in more than 20 countries. The broadcasting networks globalize every channels which resulted in delivery between a good mixture of regional and international artistes.Globalization applies to far more than fast food and prime time programming. (Ritzier G. 2000) With globalization changing the structure of global power, a global corporation's goal is not saying â€Å"here is a burger† but rather ask â€Å"here is a burger you like†. When globalization and culture connects, local communities alp to build more sustaining global policies. The marketing, funding and infrastructures behind a product may come from a global corporation but the local level defines the finished form of the p roduct.For instance, Lays Chips Thailand is a major corporation which produces potato chips has to listen to their locals, as the people in Thailand favors spicy basil, they blend into the local culture and produced a spicy Thai basil flavored potato chips. Globalization eliminates many various government and organizations that stand in between global resources and local communities. These gave cities ND local authorities an increased global growth closing the gap between geography and politics. Organizations such as The Global Forum gives a push to a more stabilized world through a series of global strategies.Encouraging free societies, emphasizing city-to-city diplomacy and developing local economies. Developing tourism and sporting opportunities for economies, social and health benefits and reevaluating and encouraging local cultures. Empowering youth with a ecological view of the world, using communication and information technology to foster social relationship and economic pla cement. In turn, results to all those strategies are all the same, evolving the world where local areas profits from global resources while holding onto their own cultural characteristics.Letting & Pickax (1996) says â€Å"The challenge here is not simple to use new techniques, but to adopt a radical spirit in their implementation; reversing traditional power dynamics, trusting participants and their ‘messy' lives to ultimately tell an alternative story about public relations that can inform our understanding. † In summary, different countries growth experience, which were supported y applicable science and technology policies, delivers a substantial example of the efficiency of globalization as a sensible advancement strategy.Although these strategies were not always flawless and there were lapses from time to time but generally, it has shown that cultural fusion can be an advantage if appropriately connected for the objective of reaching socioeconomic growth without c reating mass discrimination and social displacement. Under those circumstances, it is significant to take the local context and variables and not to fall into the trap of blind imitation or parroting of western philosophies and receptions.

Drover’s Wife Reflection Essay

The Drover’s Wife, whose writer is Henry Lawson, portrays a bushwoman who was left to live in a small house with four children and one snake-dog while her husband was away droving. One day, when a snake entered the house, her house-dog, her son, Tommy, and she tried to kill it, but it disappeared into the cracks. While sitting, sewing and watching for the snake all night, she thought of her past hard times such as droughts, floods, bulls, drunken man and swagman. Finally, when dawn approached, the snake came out; it was killed and burnt. The drover’s wife is the character whom I am interested in the most due to a few reasons. Firstly, she is a responsible wife and a protective mother; for instance, to maintain the properties her husband had earned for years, she struggled to dig an overflow gutter in a rainstorm, which was too hard for a woman. Also, she protected her children from danger by spending all night guarding them carefully. Lastly, she is brave; despite risks, she went into the flames just to save her baby. I think if other people face this situation, they might do nothing besides weeping. After reading this story, I have gained an important experience which is that woman, herself, has to be independent and responsible because living in society is complicated as she might encounter many difficulties and cannot always depend on other people or men. As can be seen, although the bonny drover’s wife was left with four children and had to deal with the hardships of life, she independently strived to protect herself and children and overcame each challenge. Although the story is short, it has captured almost all my attention and has provided many useful tips for livings; thus, I would strongly encourage my friends to read it in order to let them perceive the precious experiences and develop their personal growth.